When a medtech startup brings a breakthrough idea to life, it’s often the result of years of research, testing, and regulatory navigation. But even the most transformative innovation can struggle to gain traction if the marketing doesn’t connect with the right audience in the right way. That’s where buyer personas, and understanding how people adopt new technologies, make all the difference. Because in medtech, you’re not just selling a product. You’re selling trust, innovati

Let’s be honest, AI has made it easier than ever to create content. LinkedIn feeds are now flooded with polished posts, long-form...

LinkedIn is more than just an online resume in today's professional world, it’s a powerful networking tool that can open doors to new...

If you're using LinkedIn to grow your professional network, build brand authority, or generate leads, then understanding your Social...

LinkedIn is a powerful platform for generating leads and building relationships, especially for startups and scale-ups looking to grow...

In the med-tech industry, ground breaking innovations often come with complex technology and scientific language that can make it...

In today's digital landscape, SEO (Search Engine Optimization) is crucial for increasing your brand's visibility and ensuring that...

Branding goes beyond selecting colours or designing a logo. It encompasses the company's ethos, values, operational methods, and desired...

In the ever-evolving digital landscape, LinkedIn remains a powerful tool for B2B marketing. Leveraging LinkedIn effectively is crucial...

Disclosure before we start this blog. We don't get paid by Canva but of all the tools we use at Apple Orchard Marketing this is one we...

In the ever-evolving landscape of social media, hashtags have emerged as powerful tools for content discovery and engagement. From...

In the fast-paced realm of healthcare startups and scaleups, savvy marketing strategies are paramount for making waves in a competitive...

In the world of professional networking, LinkedIn stands out as the go-to platform for businesses and individuals alike. With over 700...

In the ever-evolving landscape of public relations and marketing, one tool has stood the test of time: the press release. Despite the...

We know how important LinkedIn can be to an B2B marketing strategy but i am sure many of you find it time-consuming. Especially if you...

Many of us have thought about what to put in our LinkedIn profile when we first joined or when we are looking for a new position but...

A communications plan is a crucial tool for any organization or business looking to effectively communicate with its target audience. In ...

We all want to maximise our customer or investor engagement on LinkedIn and there are lots of different post types we are sure you have...

Knowing who your target audience is and then finding out a little more about them than their job title and email address or phone number....

We have done a few blogs now around different marketing activities, Choosing your brand colours, developing you marketing plan and use of...