What to include in a communications plan
A communications plan is a crucial tool for any organization or business looking to effectively communicate with its target audience. In ...
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appleorchardmarket
- Jun 2
- 4 min
Increasing your LinkedIn engagement
We all want to maximise our customer or investor engagement on LinkedIn and there are lots of different post types we are sure you have...
15 views0 comments
appleorchardmarket
- Apr 27
- 3 min
Targeting the right early customers.
Knowing who your target audience is and then finding out a little more about them than their job title and email address or phone number....
8 views0 comments
appleorchardmarket
- Jan 26
- 4 min
Start ups, when do you need to consider marketing?
We have done a few blogs now around different marketing activities, Choosing your brand colours, developing you marketing plan and use of...
3 views0 comments
appleorchardmarket
- Dec 14, 2022
- 6 min
Making sure your social media presence is right for investors
Many companies think about customers and potential customers when setting out their digital marketing plan but you also need to consider...
6 views0 comments
appleorchardmarket
- Oct 28, 2022
- 5 min
Followers and connections on LinkedIn
This blog will look at the difference between followers and connection and how to make the most of both to increase your reach on...
17 views0 comments
appleorchardmarket
- Aug 24, 2022
- 4 min
Making the most of your personal LinkedIn Profile
we have talked about using LinkedIn for maximum effect in a previous blog. In this blog, we will look at maximising your profile and how...
23 views0 comments
appleorchardmarket
- Jul 15, 2022
- 4 min
Keywords what are they and how to use them.
Most people trying to use digital marketing have heard of keywords or key phrases but do you really know what these are and how to best...
3 views0 comments
appleorchardmarket
- Jun 29, 2022
- 4 min
social media platforms which one is for you.
We all know the importance of the digital world to our businesses today but what is social media good for and how do you decide what...
10 views0 comments
appleorchardmarket
- Jun 1, 2022
- 6 min
Marketing plans- Here's what to include
A marketing plan lays out how you will attract new customers and investors. It will cover what you want to communicate, to who and how,...
23 views0 comments
appleorchardmarket
- May 13, 2022
- 5 min
Planning a Marketing Campaign
Marketing campaigns can be run for a number of reasons. This can be to increase sales, raise awareness of your company or just raise...
8 views0 comments
appleorchardmarket
- Apr 27, 2022
- 4 min
Choosing colours for your branding
We talked in the a previous blog about the importance of understanding your company's persona. What is your mission vision and values,...
17 views0 comments
appleorchardmarket
- Apr 14, 2022
- 8 min
Making the most of LinkedIn
This blog explains how to make the most from your LinkedIn profile. Maximising your contacts and ways to build relationships with the right
27 views0 comments
appleorchardmarket
- Apr 1, 2022
- 4 min
Buying Personas- What are they and why are they important to understand your customers?
In a previous blog we talked about the need to understand your customers and that they are not all the same. In this blog we will look at...
103 views0 comments
appleorchardmarket
- Mar 18, 2022
- 3 min
Foundations of a company brand
What is a company brand? Isn't it just a logo and some chosen colours a company always uses? This isn't the case read more to find out...
60 views0 comments
appleorchardmarket
- Mar 2, 2022
- 2 min
How to create a LinkedIn company page
Ever thought LinkedIn is just for recruitment and therefore as a company if you're not recruiting you don't need a company page? LinkedIn...
15 views0 comments
appleorchardmarket
- Feb 9, 2022
- 1 min
As a start up company why do i need marketing?
Start up marketing and branding are an integral part of company development. They help to establish your company and brand identity. A...
11 views0 comments
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