At university I trained as a podiatrist. While I enjoyed the health care environment I didn't feel I was making enough of a difference so, I moved into a sales role in pharmaceuticals. I realised I loved having involvement in healthcare but in a commercial capacity. I moved into orthopaedics and quickly into marketing. This is where I am most happy. I have held roles including a marketing function ever since. These have been for large established companies launching new divisions and products and also start up companies as the first commercial hire so there was no brand, no marketing plan and no sales presentation!
So I know what it's like to be in a start up company with a great idea for a product, maybe you have even got some initial funding and started development, but you don't have any idea where marketing fits, or you need to raise some new funds and don't know where to start.
Relax, I can help you with all this. I can develop your company and or product branding, help you understand what you stand for and how to best promote this to your customers and investors. I can develop a pitch story and the deck to support it.