When a medtech startup brings a breakthrough idea to life, it’s often the result of years of research, testing, and regulatory navigation. But even the most transformative innovation can struggle to gain traction if the marketing doesn’t connect with the right audience in the right way. That’s where buyer personas, and understanding how people adopt new technologies, make all the difference. Because in medtech, you’re not just selling a product. You’re selling trust, innovation, proof, and...

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