A marketing plan lays out how you will attract new customers and investors. It will cover what you want to communicate, to who and how,...

Marketing campaigns can be run for a number of reasons. This can be to increase sales, raise awareness of your company or just raise...

We talked in the a previous blog about the importance of understanding your company's persona. What is your mission vision and values,...

In a previous blog we talked about the need to understand your customers and that they are not all the same. In this blog we will look at...

What is a company brand? Isn't it just a logo and some chosen colours a company always uses? This isn't the case read more to find out...

Start up marketing and branding are an integral part of company development. They help to establish your company and brand identity. A...