Marketing plans- Here's what to include
A marketing plan lays out how you will attract new customers and investors. It will cover what you want to communicate, to who and how,...
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appleorchardmarket
May 13, 20225 min read
Planning a Marketing Campaign
Marketing campaigns can be run for a number of reasons. This can be to increase sales, raise awareness of your company or just raise...
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appleorchardmarket
Apr 27, 20224 min read
Choosing colours for your branding
We talked in the a previous blog about the importance of understanding your company's persona. What is your mission vision and values,...
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appleorchardmarket
Apr 1, 20224 min read
Buying Personas- What are they and why are they important to understand your customers?
In a previous blog we talked about the need to understand your customers and that they are not all the same. In this blog we will look at...
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appleorchardmarket
Mar 18, 20223 min read
Foundations of a company brand
What is a company brand? Isn't it just a logo and some chosen colours a company always uses? This isn't the case read more to find out...
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appleorchardmarket
Feb 9, 20221 min read
As a start up company why do i need marketing?
Start up marketing and branding are an integral part of company development. They help to establish your company and brand identity. A...
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