appleorchardmarketJun 1, 20226 minMarketing plans- Here's what to includeA marketing plan lays out how you will attract new customers and investors. It will cover what you want to communicate, to who and how,...
appleorchardmarketMay 13, 20225 minPlanning a Marketing CampaignMarketing campaigns can be run for a number of reasons. This can be to increase sales, raise awareness of your company or just raise...
appleorchardmarketApr 27, 20224 minChoosing colours for your brandingWe talked in the a previous blog about the importance of understanding your company's persona. What is your mission vision and values,...
appleorchardmarketApr 1, 20224 minBuying Personas- What are they and why are they important to understand your customers?In a previous blog we talked about the need to understand your customers and that they are not all the same. In this blog we will look at...